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    Date:

    September 2020

    Client:

    Mali Grad

    Camera:

    Canon EOS 6D

    Lens:

    Canon 70-200mm 2.8 is

    Craft Beer Product Photo Serie

    Project within the course of (art) photography at the university study. For the task of product photography, I voluntarily chose an existing brewing company to which I would offer my digital products.

    Loving the product photography, involving a detailed post-production, the brand’s cool products brought my attention. I wanted to create something that a smaller company doesn’t have resources for and could use the photos for their practical needs.

    Dates: September 2020

    Client: Mali Grad

    Camera: Canon EOS 6D

    Lens: Canon 70-200mm 2.8 is

    1 Pale Ale WHITE 3 small

    The goal was to create an appealing advertising material. Not having an equipment, as explained, a friend photographer helped out, realizing my ideas providing camera and lens, and co-operating in the studio. Other equipment, lights and soft boxes, was available at the university’s photo studio. After precise technical photo session, the detailed post-production work was what brought and was necessary to create the desired product.

    The final result was a composite of multiple shots. The decorative elements were shot at home simulated studio environment and implementing them in the scene required a lot of work with brushes in photoshop.

    We have also created pieces for general usage, showcased on light background, commonly used for web shop presentation. Additionally, we shot panorama views from an ancient castle (named “Mali Grad”) in Kamnik, the origin of the brand’s context.

    The final result was a composite of multiple shots. The decorative elements were shot at home simulated studio environment and implementing them in the scene required a lot of work with brushes in photoshop.

    We also created pieces for general usage, showcased on light background, commonly used for web shop presentation. Additionally, we shot panorama views from an ancient castle (named “Mali Grad”) in Kamnik, the origin of the brand’s context.

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