Sports poster design, a photoshop-photo-edit technique, for a running coach and his protégé. Setting defined goals and articulating ambitions is necessary in professional sports. Therefore, Jan Petrač, the running coach, wanted a poster that would help his runner to envision reaching their set goals through such visual communication.

My task was to include the runner’s photographic renders in the abstract, but realistic environment of the context; that is the running track/stadium, the venue host of the next Olympics and the target time for the 800 meters distance. The goal was to wrap everything up to communicate the client’s story.

Photographic material of the runner was provided by the client.