Playful unicorn logo design for a new brand providing childcare, fun play and socializing services for children, providing both boys and girls a happy place. The client wanted an iconographic logo type, where they envisioned their brand called Aliberi to be represented by a unicorn motif. In doing so, they wanted the unicorn icon in the form of a silhouette.
Taking into account the client’s requirements for the iconographic work, I designed the unicorn logo mark within the boundaries of a circle form, which gives the icon stability and practical utility. For the overall logo identity, I used such typography that contributes to the impression of playfulness, consistent with the brand’s story. Finally, for the colors I first chose brown-beige as the more dominantly represented, to express a pleasant warmth. To this, I added a bit of two more specific colors, pink and blue, which contrast, complement each other and usually contribute to the association of girly and boyish context. This adds to the impression of the brand’s inclusive story, both for girls and boys. In the end, even though the client did not come up with a slogan, I as well added a logo solution with tagline included.